Eric Thoreux, president of Coty Beauty Americas, will deliver the keynote address at HBA Health & Beauty America taking place Sept. 12-14 at the Jacob K. Javits Convention Center in New York.  His presentation, entitled “Brand Building Innovations,” will be on Sept. 12, at 9:00 a.m. in the Special Events hall. 

“The fast changing retail and media environment is forcing all industries to rethink their pace of innovation, as well as re-assess what innovation is in a world where consumers have more control than ever. In my HBA address, I will use examples from the fragrance, color and skin care categories to illustrate how brand building innovations need to go beyond the product itself to push the envelope of communication, distribution and get the attention of the consumer,” says Thoreux.

As president of Coty Beauty Americas, Thoreux is responsible for consolidating all of Coty Beauty’s North American, Canadian and Latin American business. Coty Beauty is the mass-market division of Coty Inc., a worldwide fragrance and cosmetics company with approximately $3 billion in annual net sales worldwide. 

In addition to the keynote address, HBA will feature an educational program addressing a wide range of marketing, product development and business strategy topics.  New programs include a full-day regulatory summit, smart packaging and marketing certificate workshops, as well as a panel on anti-aging led by Dr. Albert Kligman and key cosmetic scientists and researchers. More information: www.hbaexpo.com.